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Responding To Negative Reviews on Glassdoor

By February 27, 2024No Comments

Have you heard of Glassdoor?

Glassdoor is a brilliant review site for employees and job seekers. It gives employees and ex-

employees a chance to say what they think about an employer and the business. The site also lets job seekers see what it is really like to work for a business, so they can decide if they want to accept a job offer from the company or not.

There are pros and cons to Glassdoor for companies. For example, it shows off why it is great to work for you, from happy employees. However, it also means an unhappy employee can say why they didn’t like working for you.

Dealing with negative feedback on Glassdoor can be tricky, but it is essential. 

While it is important to keep calm in your responses, we appreciate this is not always easy. We have put together some recommendations below for you;

Remain polite in your response.

We all know that nobody likes to be criticised, but an aggressive response will not do you any favours online. Glassdoor is a professional network so be sure to thank the person for their feedback, before going on to deal with the review left on Glassdoor.

Make sure you acknowledge every review, the good, the bad and the ugly!

This shows a great level of care and attention. If you were only to respond to the positive reviews this could paint you in a bad light. Instead respond to the bad and ugly reviews as well with how you are going to make changes to resolve this concerns.

Have a proofreading process in place.

Before you upload the response, get someone to double check the tone and the language, as well as the spelling and grammar. The last thing you want is a glaringly obvious spelling mistake which could damage your reputation more than a bad review!

Remember that actions speak louder than words.

It is all well and good that you respond to the reviews, but what happens next? There are no limits of times you can respond to reviews so each time you put a new process into place to resolve the concern, state that in the response to the review.

It’s a good idea to encourage positive reviews too.

If you sense that morale is high then ask employees at that time to leave reviews on Glassdoor. Perhaps a happy employee is leaving to have a baby or they are retiring. Take the time to ask them to leave a Glassdoor review before they leave.

If you’re struggling to create a happy workplace with a great morale and workplace culture then give us a call. Alternatively we can help you if you’re struggling to employ new talent into your business too.